Some Key Digital Marketing Terms

• A/B Testing - This process involves comparing two versions of a web page or app feature to see which performs better.
• Analytics - This involves systematically analyzing data to measure the performance of your digital marketing efforts.
• Application Programming Interface (API) - These are a set of rules that determine how software applications communicate with each other.
• B2B (Business-to-Business) - This is a term used to describe transactions that occur between two businesses.
• B2C (Business-to-Consumer) - This is a term used to describe transactions that occur directly between a company and consumers who are the end-users of its products or services.
• Blogging - This is the activity of writing and posting articles online on either personal or corporate blogs.
• Business Blogging - This refers specifically to blogging activities carried out by businesses as a means of marketing and communicating with their audience.